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Privacy Notice

Web analytics

We measure visitors to our website using Google Analytics. This records what pages you view within our site, how you arrived at our site and some basic information about your computer, such as which browser you are using and the size of your screen.

You can learn more about Google Analytics or opt out if you wish.

Google advertising features

In addition to the anonymous analytics information collected above, we also use some of Google Analytics' advertising features. In particular we use their remarketing tools and their demographics and interest reporting.

Remarketing with Google Analytics allows us to target our web adverts at you elsewhere around the web. We do this by setting a cookie when you visit our website identifying you as a visitor. When you later visit a page elsewhere on the web that includes Google advertisements, Google can see that you are a visitor to our website and is more likely to show our advertisements to you.

Google Analytics Demographics and Interest Reporting makes age, gender, and interest data collected by Google available to us so that we can better understand who our users are.

You may opt out of Google's use of cookies by visiting Google's Ads Settings.


Our website ( is provided and managed by Aró Digital Strategy. You may read their privacy policy here.

Booking online and buying gift vouchers

When you book a stay with us or order a gift voucher via our website we will record specific personal information about you, such as your name and email address. We also log account and transaction history or accounting purposes, and to monitor our business activities.

We use the SynXis Central Reservation System by Sabre Hospitality to take bookings via our website. Sabre is a global organization headquartered in the United States and with information systems in several countries around the world. When you book using this system your personal information will be shared with Sabre for the purposes of making your booking and may be transferred outside of the EU. You can read about Sabre's approach to your privacy on their website.

Our online gift voucher shop ( is provided and managed by Web Smart Media, a Pitlochry based web design and marketing agency.

Social media embeds

We include certain social media widgets on our website, like YouTube videos and Facebook buttons. To do so we embed code that they provide and we do not control ourselves. To function, their widgets generally know if you're logged in; for example Facebook uses this to say "x of your friends like this".

We do not have any access to that information, nor can we control how those networks use it.

Email newsletter

We like to keep our guests in the loop on events and offers around the Atholl Palace Hotel, which we do so using occasional emailed newsletters. To do so we maintain email marketing lists, which are stored and managed by Web Smart Media.

You may opt out of receiving these emails at any time, either by clicking the unsubscribe link in any of the emails or by contacting us directly.


A cookie is simply a technology for remembering something about you, in the form of small pieces of data that we store in your web browser. Every time you visit our website our cookies are sent to us, letting us recognise you as the same person that had visited previously.

This helps us provide features that require remembering who you are, and provides us with data we can look at to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

If you wish to block cookies you can do this in your browser settings; you can learn more about cookies and how to block them here. See above for how to opt out of Google's use of cookies in particular.

Things you can do

You have the right to control how we use your personal information. In particular, you may at any time:

  • get a copy of any personal data we hold about you
  • have any incorrect, inaccurate or incomplete date corrected
  • ask that personal data be erased if it is no longer needed
  • ask that your data is not used for marketing purposes

If you need to do so then please get in touch with us via the details below.

Any questions

If you have any questions regarding this privacy notice please contact us by email at or by post to Atholl Palace Hotel, Pitlochry, PH16 5LX, Scotland.